Friday, 27 April 2012
Thursday, 28 April 2011
looking back at the preliminary task what do you feel you have learnt in the progession from it to a full product?
Over the process of making both magazines i have learnt a lot - good and bad. When approaching the first task of making a college magazine I started good, I took some good clear photos and had a clear image in mind of what I want my magazine to look like. Although I was relatively new to using the technologies given to me, I had still manage to start of well. Being relatively new to Photoshop I had to quickly learn the tools that I would need to compose the college magazine. at this time my time management was good and my organisational skills was good, however, towards the middle stages I became lazy and my time management skills and organisational skills began to fall, and this resulting in me not having enough time to do a good contents page. on the other hand when doing my music magazine, my organisational and management skills were still bellow par which meant that i was behind, I had been taking out of focus pictures and it took me weeks until I final took my picture, my contents page again suffered from my poor management skills in which I fail to realise at the beginning of the process of the music magazine. Nevertheless through determination I was able to complete the magazine which I am very proud of.
The problems that I faced on the college magazine was establishing a colour scheme, on the front cover of the magazine it is clear that there is no clear them or colour scheme therefore the contents page and the front cover didn't match and almost looked unrecognisable. Also i realised that I went over the top with the fonts and used too many, which made the magazine look cheap and amateur. From these mistakes, I made sure I did not repeat them again on my music magazine resulting in creating a more sophisticated and youthful magazine with a clear colour scheme and recognisable theme; also a limit of only 2 fonts. This made the production of the magazine much easier because the colours and the fonts are already identified as soon as I start making the magazine.
A problem that I faced when making my music magazine was the photos that took. The initial photography I wanted to use for my music magazine was out of focus and therefore I decided to take more photos. However I found a recurring issue of my photo being out of focus - using canon EOS 550d so I decided to change cameras as I wasn't happy with the outcome. Therefore I used my friends Samsung camera to take pictures, which didn't have the best focus but it still had stunning shots.
Personally the drafting helped on the college magazine as I was confused and I used inspiration of other magazine to help determine what type of layout would suit my magazine the most, and the drafting did help to make the process of production much easier. However, when doing the music magazine the drafts didn't really help me because it made it harder for me to come up with a final idea and I struggled, at the end I used a completely different idea that just came to me on the spot.
From the two magazines you can see big differences, the reasons for these differences is because of the target audience for the magazine. In the college magazine, I tried to target young teenagers through the use of vibrant colours and different fonts in order for the magazine to look fun and playful, whereas in the music magazine I kept to a darker colour scheme and restricted the amount of fonts to target an older audience.
The problems that I faced on the college magazine was establishing a colour scheme, on the front cover of the magazine it is clear that there is no clear them or colour scheme therefore the contents page and the front cover didn't match and almost looked unrecognisable. Also i realised that I went over the top with the fonts and used too many, which made the magazine look cheap and amateur. From these mistakes, I made sure I did not repeat them again on my music magazine resulting in creating a more sophisticated and youthful magazine with a clear colour scheme and recognisable theme; also a limit of only 2 fonts. This made the production of the magazine much easier because the colours and the fonts are already identified as soon as I start making the magazine.
A problem that I faced when making my music magazine was the photos that took. The initial photography I wanted to use for my music magazine was out of focus and therefore I decided to take more photos. However I found a recurring issue of my photo being out of focus - using canon EOS 550d so I decided to change cameras as I wasn't happy with the outcome. Therefore I used my friends Samsung camera to take pictures, which didn't have the best focus but it still had stunning shots.
Personally the drafting helped on the college magazine as I was confused and I used inspiration of other magazine to help determine what type of layout would suit my magazine the most, and the drafting did help to make the process of production much easier. However, when doing the music magazine the drafts didn't really help me because it made it harder for me to come up with a final idea and I struggled, at the end I used a completely different idea that just came to me on the spot.
From the two magazines you can see big differences, the reasons for these differences is because of the target audience for the magazine. In the college magazine, I tried to target young teenagers through the use of vibrant colours and different fonts in order for the magazine to look fun and playful, whereas in the music magazine I kept to a darker colour scheme and restricted the amount of fonts to target an older audience.
How did you attract/adress you audience?
As 40% of magazine purchases are determined by the content of the front cover instead of brand loyalty, i felt that it is important to make the front cover look as attractive to my target audience as much as i could. As my target audience is youthful i wanted to use youthful models. The body language of the maodel is very important because it is meant to represent the genre of the music your magazine is promoting.
The image on the left was my inspiration for my front cover magazine because she look confident sexy and ready to go clubbing. From the way she is position she is looking straight at the camera because she is confidents, she knows that the camera is taking a picture of her and she is seeking attention; which resembles my target audience. she is standing slightly slanted while positioned in the center of the photo which means she controls the image, and she is leaning on the wall which gives here attitute will looking cool and calm. The image does represent House music because it is a very confident, sexy and strong image in which i wished to imitate.
As you can see from my image the body language of the artist is very simular to the photo above as she is stood centered and slightly slanted, the attention of the photo is focused directly on the artist and her pose is very strong and confident. Again, the fact that she is looking straight at the camera gives he impression that she is strong and confident, the difference between the two images that in my photo she has a smile, i decided to do this because i wanted the photo to reflect someone who is happy and confident and is enjoying life in which dance music offers.
As you can see from my image the body language of the artist is very simular to the photo above as she is stood centered and slightly slanted, the attention of the photo is focused directly on the artist and her pose is very strong and confident. Again, the fact that she is looking straight at the camera gives he impression that she is strong and confident, the difference between the two images that in my photo she has a smile, i decided to do this because i wanted the photo to reflect someone who is happy and confident and is enjoying life in which dance music offers.Also in this image the outfit is very important because it is very current with the glittery top which is very youthful and very common in clubs and the large gold earings symbolises that she is ready to go out. Colours of the clothing are not bright but minimal because i did not want to over power the photo with to much colour. The clothing that she is wearing is not showy which would relate to the public as they would warm to the artist as there is less of a feeling of them and us, which make the artist seem slightly humble.
From looking at alot of magazine front covers i noticed that they all seem to attract use mentiion popular celebrrities to boost sales even throught they may no nessessarily be assosiated with their magazine genre. In my magazine I used Tinie Tempah and Britney Spears who are certainly not assiosiated with dance music, however i looked at current issues that might disturb or excite the audience and aplied it to them ' Britney's new song Hold it against me Hot or Not '.
The language that i used in my magazine is formal English with the use of acronym to relate the magazine to the youth and give the impression of direct adress ass if we are personally talking to them, encouraging them to but the magazine. Most of the Magazine is written in Standard English because we are relating it to an older audience, therefore i didn't want the magazine to sound to childish or else people would not be able to take the magazine to seriously. The tone of themagazine is warm abd friendly as it almost invist the audience to continue reading without being to forceful, instead of using command words to grab their attention, i used issues that would relate to my specific social group.
The fonts that i used were sans serif fonts, i chose to use these fonts because because of the standard English i used to balance it using a modern font would relate to youth young adults and older teens. I had to make sure that i got the right balance of sans serif fonts because i did not want it to look to childish so it took me a long time to find the right font that was bold and catchy.
Who would be the audience for you media product
However, i don't only aim to target this group of people, but i aim to target everyone aged 16 -26 because at this age they are responsible and able to go to parties, also they are the most current with the dance and electro pop music, therefore making themselves clear candidates for House magazine.
The race prodimate race to be targeted would be white europeans as the are very interested in dance music and therefore are more likely to buy the magazine, nevertheless i will be targeting all races from asians to south american blacks and whites because house music is for everyone to enjoy, althought the magazine is promotig club music is also aim to promote that music bring everyone together, therefore the magazine would be for everone.
The income of my target audience would be from £12,000 - £30,000 annually as theprice is quite high the person would need to want to find the magazine a nessesity and be able to provide for it. my target audience be u wouldn't likely to be married or pregnant or a parent as they will have other things on their mind and therefore would find it nessessary to buy the magazine. Also it would be harder for the to sccess it because they would no be going to clubs frequently or often, therefor they would be resticted to where they could buy the magazine. some of my target audience would be in college or university therefore they do not have alot of money to spend, therefore it is likely that they would have a part time job on the side in a supermarket or clothes store in order to fund the needs. My target audience would not have a serious occupation and instead have a laid back job that reflects their laid back personality.
All my target audience would live in the uk as i am publishing a national magazine, i have to start small so the focus will start in London with my magazines being distributed in London only, and once IPC help establish my magazine it will start to spraed starting in the big cities of the UK Manchester, Bristol, Leed, Liverpool and Birminham. I chose this because London is known for the clubs with many celebrities and tourist coming to london to go clubbing therefore it is a chance for me to help slow establish my magazine and House music as it is rapidly growing.
The lifestyle of my target audience would be laid back and they would be very experimental, they would like to try new things and are not afraid of challenges. My target audience my smoke and drink alchol, however i will not be promoting this lifestyle. A large majority of my target audience would go out on Friday or Saturday clubbing and enjoy meeting new people.
What Kind of Media Institution might distribute your media product and why?
The publishing company that i would like to distribute my magazine is IPC. IPC is the publishing house because they have experience with working with music magazines as they distribute NME, which is a big alternative rock magazine in the UK. With there experience it would be more easier for them to understand where to distribute the magazines referring to the target audience. Also with a big brand like IPC who are again experience, they will be able to help establish this magazine and maybe help make it a house hold name. the will be able to help guide me on what type of thing sell and help me make improvements to the magazine.With big household magazines like look, IPC can help boost the reputation on the magazine in order for HOUSE to grow.
Another reason to choose IPC is because there would be a lack of competition, House is a Elecro pop and dance magazine, IPC doesn't publish a magazine like House with the same genre, therefore there would be greater focused on my magazine. with mix mag using their own publish company DMC publishing, there is a wide range of publishing houses that i could chose from , IPC was the best choice because of the experience and the focus my magazine will receive.
IPC should publish House magazine because the would receive large larger profits than other magazines in the long run, because there is a clear gap in the market, with only one other dance and electro pop magazine, my music magazine is likely to grab the attention of buyers because of the growth in the music, in so i am meeting the customers needs. By me meeting their needs, it would boost sales for IPC because there is a lack of competition therefore we a guaranteed a large market share.
With IPC distributing large numbers of their magazines in shops, i am willing to comply and follow along as my target audience are likely to go into a shop and buy a magazine, i would distribute it here because it would help boost sales i.e in a news agent or a corners shop. Also it makes it available for those that don't go clubbing but are just interested in Dance and Electro pop music.
However, the main plan that i aim to distribute my magazine would be in clothes stores like River Island and H&M and Night clubs in London. As House is associated with parties and clubs i feel that it is appropriate to put these here, it allows easy promotion of the magazine without the competition of having in a shop like a news agent. By putting them in clothes stores that provide party outfits also enable my target audience to have more access to the magazine, it would also help segregate the public therefore making it easier to know who my target audience is. I will knot be distributing my magazine in youth clubs because my magazine is specifical for older teens and young adults, with the price being £1.99 i believe it would be too much for them therefore there would be no sales.
Another reason to choose IPC is because there would be a lack of competition, House is a Elecro pop and dance magazine, IPC doesn't publish a magazine like House with the same genre, therefore there would be greater focused on my magazine. with mix mag using their own publish company DMC publishing, there is a wide range of publishing houses that i could chose from , IPC was the best choice because of the experience and the focus my magazine will receive.
IPC should publish House magazine because the would receive large larger profits than other magazines in the long run, because there is a clear gap in the market, with only one other dance and electro pop magazine, my music magazine is likely to grab the attention of buyers because of the growth in the music, in so i am meeting the customers needs. By me meeting their needs, it would boost sales for IPC because there is a lack of competition therefore we a guaranteed a large market share.
With IPC distributing large numbers of their magazines in shops, i am willing to comply and follow along as my target audience are likely to go into a shop and buy a magazine, i would distribute it here because it would help boost sales i.e in a news agent or a corners shop. Also it makes it available for those that don't go clubbing but are just interested in Dance and Electro pop music.
However, the main plan that i aim to distribute my magazine would be in clothes stores like River Island and H&M and Night clubs in London. As House is associated with parties and clubs i feel that it is appropriate to put these here, it allows easy promotion of the magazine without the competition of having in a shop like a news agent. By putting them in clothes stores that provide party outfits also enable my target audience to have more access to the magazine, it would also help segregate the public therefore making it easier to know who my target audience is. I will knot be distributing my magazine in youth clubs because my magazine is specifical for older teens and young adults, with the price being £1.99 i believe it would be too much for them therefore there would be no sales.
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