From this picture that i took you can see that the type of person that would buy my magazine. the typical portfilio of the buyer would be a white teenage aged 18 who enjoys going out with her friends to clubs and likes dance. her profession would be working in a clothes store or hair dressers and lives away from home in university. The girl is probly very confident and expressive and drinks alcholevery now and again. From this portfilio that i have gathered i have to make sure that my magazine meets their needs and satifies thems as they are likely to buy the magazine. I tried to target these people by putting images of girls that are also confident and expressive and fashionable with glittery clothing that shows a club lifestyle.
However, i don't only aim to target this group of people, but i aim to target everyone aged 16 -26 because at this age they are responsible and able to go to parties, also they are the most current with the dance and electro pop music, therefore making themselves clear candidates for House magazine.
The race prodimate race to be targeted would be white europeans as the are very interested in dance music and therefore are more likely to buy the magazine, nevertheless i will be targeting all races from asians to south american blacks and whites because house music is for everyone to enjoy, althought the magazine is promotig club music is also aim to promote that music bring everyone together, therefore the magazine would be for everone.
The income of my target audience would be from £12,000 - £30,000 annually as theprice is quite high the person would need to want to find the magazine a nessesity and be able to provide for it. my target audience be u wouldn't likely to be married or pregnant or a parent as they will have other things on their mind and therefore would find it nessessary to buy the magazine. Also it would be harder for the to sccess it because they would no be going to clubs frequently or often, therefor they would be resticted to where they could buy the magazine. some of my target audience would be in college or university therefore they do not have alot of money to spend, therefore it is likely that they would have a part time job on the side in a supermarket or clothes store in order to fund the needs. My target audience would not have a serious occupation and instead have a laid back job that reflects their laid back personality.
All my target audience would live in the uk as i am publishing a national magazine, i have to start small so the focus will start in London with my magazines being distributed in London only, and once IPC help establish my magazine it will start to spraed starting in the big cities of the UK Manchester, Bristol, Leed, Liverpool and Birminham. I chose this because London is known for the clubs with many celebrities and tourist coming to london to go clubbing therefore it is a chance for me to help slow establish my magazine and House music as it is rapidly growing.
The lifestyle of my target audience would be laid back and they would be very experimental, they would like to try new things and are not afraid of challenges. My target audience my smoke and drink alchol, however i will not be promoting this lifestyle. A large majority of my target audience would go out on Friday or Saturday clubbing and enjoy meeting new people.

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